BlackBerry Classic Review!

The wait is over. The BlackBerry Classic has now arrived, and it brings the promise of the speed and performance of BlackBerry 10 with the familiar and classic navigation keys you know and love. All that in a package that is ‘designed from the ground up to meet the needs of productive people who appreciate the speed and accuracy that can only be found with a physical QWERTY keyboard’.

It’s a device purposefully built to be reliable, durable, made with high-quality materials, and that delivers on quality and fits neatly in your pocket. From the official announcement of its eventual release back in February at Mobile World Congress 2014 to now, many folks have been waiting for the BlackBerry Classic and now that it’s here, it’s time to take a look and see if it delivers on all those points.

Introduction to the BlackBerry Classic

Before I dive into my review of the BlackBerry Classic, I want to address something I (and I’m sure many others) have noticed about the device, and that’s the fact that current BlackBerry 10 customers are rather torn over it. Since the initial announcement at Mobile World Congress, there has been plenty of debate about whether or not the BlackBerry Classic should even be released. Some see it as a step backwards and that BlackBerry needs to be forging ahead, not looking to the past while others see it as potential to capture a still rather large portion of customers who are out there using older BlackBerry OS devices such as Bolds and Curves.

But here’s the thing, most of the people involved in the debate over whether or not the BlackBerry Classic is a good thing for BlackBerry are already BlackBerry 10 smartphone owners and have adopted BlackBerry 10 with ease and because of that, they’re not exactly the target audience for the BlackBerry Classic. Sure, BlackBerry will still gladly sell you one if you want one (and from the looks of it many do want one) but the BlackBerry Classic is mostly aimed at folks who have not yet adopted BlackBerry 10 or want to make a return to the familiarity of a device like the Classic. As BlackBerry CEO John Chen noted, this is the smartphone for them.

“In my first 90 days on the job, I consistently heard from our ardent BlackBerry customers that the hard buttons and trackpad are an essential part of the BlackBerry QWERTY experience, that made their BlackBerry smartphone their go-to productivity tool. I want these customers to know that we heard them, and this new smartphone will be for them,”

The way I see it, anything that helps BlackBerry add to their customer base or helps transition people off of legacy BlackBerry OS devices is a good thing and if that means bringing back the toolbelt then so be it. At this point in the game, the BlackBerry Classic is here and it all comes down to whether or not BlackBerry managed to build a device that will satisfy the ardent customers BlackBerry CEO John Chen highlighted, those BlackBerry QWERTY loyalists and high-productivity business customers the BlackBerry Classic is aimed at, and that’s what I’ll be looking at in this review.